What do young people choose? Brands-2020
"Santa Bremor" trademarks topped the list of leader of the "Youth Brand 2020". The rating of brands that are popular among young people was drawn up on the basis of the sociological research carried out last spring.
"Santa Bremor" took the first place in the "Fish Products" category, "Babushka Anya" - in the "Frozen Products" category, "Soletto" and "TOP" - in the "Ice Cream" category. The study has been conducted five times; this year it has taken placed online for the first time. About 1,200 respondents were polled - according to sociological sample, it is a productive slice allowing to get a complete view of preferences. The implemented project is unique and one of a kind, as ratings of Belarusian brands currently are not drawn up or analyzed. Results of the study "Youth Brand 2020" will be announced officially on July 4 within the framework of the Belarusian Brand Day, which will take place on the eve of the International Festival of Arts "Slavyanski Bazar" in Vitebsk.